How important can a Reception Desk be to an Optometric office or an Optical Retail store? Very important!
The reception desk is the first focal point in the office the patient is looking for. It needs to be impactful, it needs to be impressive! It has to have a Wow factor to it!
The Reception Desk is where the first contact with your business takes place and it is important that it sets the tone for what is to come. It needs to make a statement and it should be positioned to give your patient a reason to look around on their route to it. The first thing a person looks for when they walk into an office is the Reception Desk, whether the desk is modular in its design or built in wall to wall, it has to be impressive.
The materials it is built of should be chosen with quality in mind. The Reception Desk should have a feature about it that stands out, it may be a granite canopy or it may have a stunning feature wall behind it. It may be strategically positioned with L.E.D. accent lighting.
The Reception Desk should reinforce the office around it and set the tone for what is to come on your patients visit to your office. The Reception desk is where a number of functions take place. It is the greeting place.
If your business model is to cater to a well off community, the Reception Desk should appeal to a quality minded clientele. Conversely, if your business is trying to reach a more modest community, then maybe your Reception Desk should be toned down a notch or two. It should still have IMPACT, just not so over the top.
Either way, it is important that the Reception Desk be strategically located, functional, well designed and beautifully made.